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Alliances
Overview
Celcom is a member of 3 different business alliances of mobile operators:

Axiata Group Berhad:
The vehicle overseeing and managing its overseas subsidiaries, an emerging leader in Asian communication

Asia Mobiliti Initiative (AMI)
Asia's first initiative which aims to enhance mobile users' experience in the area of mobile data, voice, video and collaboration.

Vodafone Group:
The worlds leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States.

The alliances are built on seamless service connectivity and a suite of integrated value added services for all alliance members' subscribers while roaming on each other's networks.


Axiata Group Berhad
Operating as an investment holding company, Axiata was activated in 2001 and was public listed in 2008. It has operations and financial interests in ten Asian countries.

Subsidiaries:
Celcom (Malaysia) Berhad (CELCOM),Malaysia
PT Excelcomindo Pratama Tbk (XL), Indonesia
Dialog Telekom PLC (Dialog), Sri Lanka
Axiata (Bangladesh) Limited (Aktel), Bangladesh
Telekom Malaysia International (Cambodia) Company Limited (TMIC), Cambodia
IDEA Cellular Limited (Idea), India
MOBILEONE LTD (M1), Singapore
Mobile Telecommunications Company of Esfahan (MTCE), Iran
Multinet Pakistan (Private) Limited (Multinet), Pakistan
Samart Corporation Public Company Limited (Samart), Thailand


Asia Mobility Initiative (AMI)
AMI is a grouping of mobile operators in the region, aimed at enhancing users' experience, especially in the area of mobile data, through inter-operator collaboration. Areas of co-operations the group engage in include content sharing, inter-operability and co-operation on new platforms and devices. To date, member operators have achieved full inter-operability in the areas of WAP, GPRS, MMS and caller number display.

AMI is a regional mobile operator alliance, hence strengthening its network within the region. By joining AMI in 2005, Celcom will be strengthening its regional presence across Asia. In addition, it will be able to protect and increase its market share in the respective home markets as well as improve profitability.

Formed in 2003, AMI was recognized as the first Asian alliance to be set up to collaborate and work towards various business initiatives for members countries, and service deliverables for mobile subscribers, within and across the coutries of member operators. AMI is aimed at creating economies of scale by collaborating in purchasing (handsets, SIM cards etc), content procurement, content sharing unique to each member, technology know-how consultation, and to create marketing packages which develop or enhance services to differentiate members from competition. Members also aim to initiate preferred roaming between their networks.

Current AMI members are:
Celcom Mobile Sdn Bhd, Malaysia
Idea Celullar, India
MobileOne Limited, Singapore
PT ExcelComindo Pratama Tbk, Indonesia
SmarTone - Vodafone, Hong Kong
Smartone, Macau
Digitel Mobile Philippines, Inc. (Sun Celullar), Philippines
Total Access Communiction Public Company Limited (DTAC), Thailand


Vodafone & Vodafone Partners Networks
Vodafone United Kingdom, Vodafone Ireland, Vodafone Germany, SFR France, Vodafone Greece, Vodafone Italy, Vodafone Spain, Vodafone Portugal, Swisscom Switzerland, A1 Austria, TDC Denmark, Vodafone Australia, Vodafone New Zealand, Vodafone Egypt, Vodafone South Africa,Vodafone Netherland, Elisa Findland, Cytamobile Cyprus, Vodafone Czech Republic, M1 Singapore, Softbank Telekom Japan, Smartone Hong Kong
 
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